MCommerce Apps Are Bringing Retailers Greater Revenues - WHY?

There is a number of a retailer who have launched their mobile commerce apps, and no doubt some of them are just amazing. The future lies in creating mobile commerce apps that make sense to shoppers and can attract an audience with some laudable aspects which other might miss.

Why are the M-commerce apps so popular?

Let us list down some popular reason to avoid the confusion for those retailers who are looking for expanding their business with some retail mobile apps -

1.    It enjoys a greater reach

as the world has gone mobile so anywhere you look around, you are sure to find people armed with various types of smartphones. So with responsive mobile apps, it becomes possible to enjoy wide audience coverage without having to design multiple solutions for every screen.

2.    Growth of Android over IOS

Previously there was only one platform and it was tough to maintain the visibility to a wide number of users. As most of the users were not using iPhones, but with the coming of Android the users base has coupled as the number of users on Android devices are more compared to iPhone. This platform has surely glued the retailers to carry forward their business in the best way.

3.    Easy to find

An app might require users to actively search for anything they download from their phones. This means that you can appeal to a wide number of user for particular products via best retail mobile apps and catch more impulse buyers.

4.    Help to increase loyalty

With mobile apps, you get to save more time, energy and money on your customers. More likely they are to make you their “go-to” place to shop. Mobile apps make their lives easier and that equals a more loyal customer base for your business.

5.    Growth of brand experiences as apps

Retailers sponsor many events and create a non-shopping experience since they know customers buy something more than a product – what they believe in is a brand. Mobile apps offer retailers with the possibility to create a daily experience that reinforces a brand’s core value to their potential customers.

As technology keeps on evolving the mobile adoption in business also couples. The enticing retail mobile apps and mobile brand experiences will be essential for any retail business to compete with other strongholds. Up from $21 billion in 2012 to $40 million approximately in 2015 best retail mobile app is surely going to steer a steady growth across all channels.

What your take on retail mobile apps? Share your views with us. To know what exciting features can make your retail mobile app a success, talk to us.

5 Types of Travel Apps Users Want for a Power-Packed Holiday

So, you run a travel and tourism? Do you have an app for your users?

Why tourists hire car from your competitor and not you? – Simple, you don’t have an app

You run a ticket booking company, how will you reach out to more audience, faster and in a feasible manner? – Answer is Apps.

Many of you run a travel business but fails to power it with apps. Hope, the number of such business owner is little less than I guess. More than 75 percent of the travel and tourism business owners miss a great business opportunity as they do not have a proper app to leverage solutions.

But what type of apps a traveler wants to use on a power-packed holiday?

While traveling a person is exposed to rave new discoveries – whether they have hit the road on business purpose or for relaxation. The problem is, there are issues which might come up during exploration such as late flight schedules, missed itineraries or safety. So every traveler wants some tools that can be their companion or a vacation guide.

So if you have launched an app-as-a-service, then make sure it resolves a real-life problem for every traveler who downloads it.

We asked a few travel junkie friends-cum-client of us, also scoured the internet to find out five big time travel apps that hit the download button for a maximum time. Here’s a list of 5 types of travel apps, which is popular since a quite a long time among spontaneous backpackers.

Flight Tracker Apps

It is important for every traveler to check their flight schedule whether on their business trip or on a holiday. Flight trackers help to keep a tap on the flight schedules, delay in timings and track paths of the international flights and even track the baggage. To improve the user experience one must integrate fully zoomed maps, easy search bars, navigation and better performance and must have query forms that are easy to fill with a few taps.

Holiday Planner Apps

To plan a trip from start to finish is a clever move and avoid unnecessary problems when you are out to a foreign land. Most of the adept travelers look for some pocket application that can turn into a personal travel agent. Whether the users are a spontaneous backpacker or a business traveler, they want an app that will help them to organize trips and make the most of their journey. They are looking for vacation planner apps that will plug in all flight, hotel, and car rental solutions and must be able to create a digital itinerary for every trip.

Car hiring app

Hiring a car is a difficult job and in a foreign land, it is puzzling. So every traveler wants to empower themselves with a car hiring app that operates almost worldwide or a comparison app to compare the fare prices and select the cheap price for hiring a car.

Currency conversion apps

Math is not something entertaining on holidays. Who would like to convert numbers in their heads? So an app for currency conversion is something that a traveler will like to browse through and track live currency markets all over the world or get accurate conversion tables for currency that is used at your vacation destination.

Translator apps

If one is traveling somewhere or to a land whose language is unknown to him or her, then it will be a major barrier to communication and can ruin trips. A translator app is an excellent option to pull a person out of those odd situations and communicate or read signs with a few taps on the apps. Such an app is in high demand these days.

Wrapping up

Keep users in mind while developing apps for travel – since they are the one who are going to use it – so tap the target audience, look for their interests, and type of apps they are searching to can make the journey easier. If you are already into a business of same niche, cater more solution and best service by leveraging them through apps.

To make a travel app and aid your customer with possible benefits, seek our consultation or let us brainstorm with your app idea.